Note to Ad Agencies, DSP’s, or Data Scientists interested in App Usage in the LATAM region. Download the free Usage Statistics sample pack for LATAM Mobile Devices from the GoS Networks Ltd website, posted up today 23/01/2017. The sample usage statistics are from subscribers from a Brazilian mobile operator. Download from here – www.gosnetworks.com/images/GoSUsageStatistics.rar GoS Networks Ltd continually collects Android app usage statistics from across 5.5 million devices in the LATAM region. If you are interested in further data samples, e-mail ‘email@example.com’.
The area of App Analytics is well established in North America and Europe, and is on the cusp of taking off in Latin America and South America. If you want to get the most up-to-date and comprehensive data on what Android Apps are trending in the LATAM region, GoS Networks Ltd is the company to talk to. We know the exact ‘eyeballs time’ each app is attracting on an individual and aggregate basis, per country or per operator.
GoS Networks Ltd have the most comprehensive data set for Android App usage in the LATAM region. We have a data-set of 5.5 million devices (and growing), which report up-to-date usage statistics to our cloud-based servers periodically.
If you are an advertiser, DSP, or big data project with an interest in usage patterns the LATAM Android mobile device space, contact us at ‘firstname.lastname@example.org’.
Further information is available at our website ‘www.gosnetworks.com’. Click the ‘LATAM App Analytics’ icon.
One of the key themes addressed at the recent SDP Global Summit held in Rome last week was the potential for operators to offer APIs that enable control of network policy. Such APIs can be for internal use – to enhance service offers – or could be offered to a range of third parties.
A consensus emerged around the idea that network ‘policy as a service’ represents a unique asset that can be leveraged by operators. Since they own, operate and manage networks, they are in a unique position to control Quality of Services for applications and users.
A variety of business opportunities have been proposed – from using policy APIs to secure service level agreements for customers with demanding applications (think enterprise here) to offering the same APIs through secure gateways to OTT application providers without network assets of their own and which may wish to enhance service delivery for their applications.
But there is something missing from this discussion. While it’s necessary to expose APIs from policy server and to create an infrastructure to leverage what remain as unique assets, it’s not sufficient. What is needed is the ability to go beyond the physical boundary of the network and to take into account the experience and demands of the user, as well as local resources that are available.
That’s why operators intending to expose policy as a service capabilities – whether to internal users or to third parties – need to consider deploying Policy on the Device solutions. PoD solutions can provide real-time information regarding application demands and the QoS that is available. They can interact with policy control points to ensure that applications that require particular QoS levels are prioritised on demand. What’s more, they can also provide a means to selectively switch between different access networks in a mobile environment, depending on the best available connection option for the specific service or application requested.
Policy as a service makes a lot of sense. It leverages a core operator capability and competence but it is incomplete without taking into account the specific experience of users and their devices. In order to deliver policy as a service, it is essential to incorporate PoD capabilities. Why not talk to GoS Networks to find out how to deliver true end-to-end policy control and enable successful launch and effectiveness of policy as a service offers?