Another topic that gained prominence at MWC was that of M2M communications. It’s long been recognised that this is a potential growth area, but now the band-wagon is starting to roll. There were reports of significant numbers of net additions for M2M application from at least one major MNO . This is good news, as for too long we have been talking about market potential and not enough about solid activities. Hopefully, this will change, but there’s still a long way to go, despite recent announcements.
Of course, M2M applications are going to penetrate both consumer and enterprise markets, but as this blogger has pointed out, benefits need to be absolutely clear: once the propositions start to resonate, it will be a no-brainer for users to sign up and start spending. The question is, how many of these simple value propositions are present in the market yet? M2M needs to move from being a concept to something that much more tangible and hence with obvious benefits.