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Archive for November, 2011

GoS Networks to Present at Data Offloading Strategies 2011

Written by GoS on . Posted in News

GoS Networks is delighted to announce that it is sponsoring IQPC’s forthcoming event, Data Offloading Strategies, to be held in Barcelona from December 5th – 8th.

Chief Scientist Peter Thompson will be participating in a panel discussion with other leading industry experts. The panel will focus on how to:

“Develop the strategies and tools to effectively manage and control traffic when offloading and then leverage this data to maximise revenues”

Key issues will include:

  • How to obtain visibility of subscriber data?
  • How to make real-time decisions for traffic management?
  • How can operators obtain a richer understanding of what subscribers really experience?

Differentiating the subscriber experience is critical to addressing and reducing churn – and as a weapon for subscriber recruitment. Our unique proposition helps operators address these issues. Peter and colleagues will be on hand to explain how.

If you are attending, please feel free to join us at our stand and chat about our unique approach to solving these challenges. And, if you are unable to make it, why not get in touch to see how we can help?

Seeking Competitive Advantage in the Emerging World of the Internet of Things #M2M #IoT

Written by GoS on . Posted in Blog

At analyst and consultancy firm Arthur D Little’s recent “The Internet of Things – Defining the Smart Ecosystem” conference in Munich, delegates discussed opportunities and potential in the emerging world of M2M communications.

While the headline numbers have attracted considerable attention, realities are likely to be somewhat different. Arthur D Little expects slower, but still significant growth with, for example, the German M2M market representing 2% of overall ICT spending by 2013.

As Arthur D Little pointed out in their event summary, partnerships within the M2M ecosystem will be critical for success – and telecoms operators need to determine the role they will play. Partly, this will come through ownership of M2M platforms and connected devices, but it’s not recommended that operators develop the applications – instead, operators have a critical role as enablers of M2M communications. What’s more, operators have other opportunities to carve out a valuable stake.

First, operators with a broad footprint can offer seamless connectivity options, ensuring global reach for those M2M applications that demand it. Secondly, although OTT providers have already made significant investments in cloud-based infrastructure that can support a range of M2M applications, as such applications increase in complexity, ownership of the end-to-end network could create opportunities for operators to differentiate further on quality of service.

Not all M2M applications will be equal and while many have low data demands, the sheer volume will inevitably place some strain on the network. Operators are well placed to manage these demands because only they have end-to-end control of the network infrastructure. But ownership isn’t enough: they will need to offer differentiated service levels in order to meet the demands of different data flows. This means they must be able to support full visibility and control of M2M data, directly from the device and as it traverses the network.

So the third area in which operators can capture value is through the provision of sophisticated control mechanisms that operate at the level of M2M devices and can be leveraged to ensure that the flows of M2M data are treated appropriately. This goes beyond mere ownership of the network and implies a level of control that only operators are likely to be able to achieve. As the M2M market develops, capitalising on existing competitive advantages and investing in new differentiation possibilities will be critical to maintaining leadership.

If M2M markets become as attractive as has been suggested, the market will likely fragment as new entrants are drawn to it. Operators will be anxious not to lose out to OTT and cloud-based players, and must take steps to avoid conceding their market position.

#Mobile #VoIP: A Clear Opportunity for Mobile Network Operators?

Written by GoS on . Posted in Blog

While there has been much discussion in recent years about the threat posed by OTT VoIP providers to MNOs (mobile network operators), very little attention has been paid to the opportunities the growth of mobile VoIP can present. A new report from Arthur D Little runs counter to received wisdom and highlights strategies and scenarios through which mobile VoIP can become an opportunity for both leading MNOs and their challengers alike.

It makes a fundamental point: increased revenue, forecast through different models, does not necessarily cannibalise conventional mobile voice revenue. On the contrary, there can be significant growth in new net minutes. While some cannibalisation may occur, in the end, people will talk more, leading to the consumption of more minutes and thus potentially increased revenue.

Many mobile VoIP solutions offer a richer, more sophisticated user experience than is currently available from traditional MNOs (although that may be about to change if RCS-e really does emerge into the market in 2012), but there have long been concerns about quality. And this is where things get even more interesting: although mobile VoIP has come a long way, quality remains an issue.

Arthur D Little suggests that leading MNOs could launch their own mobile VoIP services, or partner with existing vendors, while at the same time adjusting price plans to reflect changes to voice and data tariffs. But, they can also leverage their ability to control quality to offer an enhanced service to OTT players. By investing in their ability to deliver end-to-end service assurance and extending this to the mobile device, MNOs can both enhance their own offers and provide value to OTT vendors, who are unable to achieve this.

Similarly, challenger operators can leverage the innovative features of OTT solutions to achieve differentiation, but differentiation can also be enhanced through the deployment of innovative solutions that address quality and end-to-end user experience.

Overall, quality remains an area in which MNOs of all sizes can achieve differentiation – but, more importantly, it’s an area in which they can out-innovate other players, creating more value. So mobile VoIP and the associated features and capabilities that mobile VoIP clients tend to offer might be a stimulus to increase total revenues. The question is, who will capture this?