taking policy to the
smart connected device

Archive for January, 2012

GoS Networks at Mobile World Congress 2012!

Written by GoS on . Posted in Blog

GoS Networks will be exhibiting at Mobile World Congress from the 27th February to 1st March in Barcelona. We can be found at stand F17 in Hall 1.

GoS Networks is a dynamic software vendor enabling MNOs to achieve superior policy enforcement to the client device and deliver superior QoE. GoS Networks’ unique software helps MNOs manage bandwidth effectively for all users, saving CAPEX and OPEX.

GoS software can be embedded in mobile devices and identifies different traffic streams, restricts low value traffic before it reaches the network while prioritising high-value data in both upstream and downstream directions.

It integrates with PCRF / Policy Engines and enables reliable, consistent delivery of network policies with optimised QoS. It supports aggregation and prioritisation of real-time data for M2M applications.

Why not schedule a meeting with our experts to see how we can help optimise your network?

Bandwidth Hogs Are the Top 1% – A Case for Offloading?

Written by GoS on . Posted in Blog

A recent news article in the New York Times reported on the growing divide between those who consume and generate the majority of data traffic. According to the report, 1% of users generate half of all traffic, while 10% consume 90% of resources.

This isn’t surprising. Despite the phenomenal growth of smartphone sales, there remain many users who do not consume more advanced data services. What’s interesting is that, later in the article is the comment that mobile operators are turning to alternative access technology in order to ease the burden on their networks.

To take this further, it would make sense for mobile operators to introduce the capability to selectively move traffic between available access paths automatically in order to alleviate network congestion in the core. By monitoring application consumption in the user device – whether a dongle or a handset – mobile operators could make real-time decisions about how to route traffic based on its demands and the available access paths.

This process depends on the ability to monitor and control the bandwidth consumption and demand in user devices in real-time, allowing dynamic traffic routing to take place on the basis of the application and resources available. Currently, mobile operators are unable to do this because they lack visibility of the applications in the user device.

But by deploying appropriate software on user devices, they would be able to make real-time decisions which would help relieve network strain and, more importantly, optimise the user experience. With control mechanisms that are fully integrated into a policy-enabled network, they could ensure that heavy users obtain the resources they need without affecting the needs of others.

And, what’s more, they could target such capabilities towards known heavy users. Bandwidth control need not be limiting – far from it: it’s an opportunity to provide a much-needed service – but must be tightly integrated with both billing and customer management solutions in order to ensure effective user adoption.

 

Real Time Charging is Essential to Enhanced Policy Management

Written by GoS on . Posted in Blog

Policy continues to be an emerging theme. The evolution of policy towards a goal of real-time subscriber management, including offers, discounts and new services will gather pace in 2012. But, as Peter Dykes from Informa notes, this requires tight integration between policy management solutions and charging systems.

In telco networks there are basically two forms of charging – online and offline. Online charging is required for any real-time capability. Although online charging originally appeared to manage prepaid mobile accounts, where balances must be managed to keep track of credits, it’s going to be a crucial instrument in the emergence of policy-driven networks.

This means that the key element of policy management – the PCRF – must be able to interface directly to the online charging system. 3GPP is planning to standardise this in the shape of the Sy interface, most likely to be based on the Diameter protocol. While this work is incomplete, Mr Dykes notes that many vendors have created their own, interim solutions.

This doesn’t really matter – that the issue is recognised and will, eventually be resolved with a standard is a key step forwards. But the fact that innovation is taking place now highlights how important this step is. Since the majority of mobile users have prepaid accounts, for policy driven networks to begin driving revenues it is essential that PCRF integration with online charging systems has to take place. And, in order to capitalise on the opportunities that the industry believes this creates, it has to happen now.

 

Ultimately, while standards promote industry co-operation and interoperability, innovation cannot wait. It’s time the telco industry moved on to plug this gap and deliver solutions that can realise the promise of policy-driven networks. Until this step is taken, it will remain an unrealised ambition.