A recent briefing from A D Little has exploded some of the myths surrounding LTE deployments. Chief among these was the idea that LTE might not provide sufficient indoor coverage for data services. AD Little noted that the growing deployment of Femto-, Pico- and Microcells would considerably augment coverage.
But, in addition to the role that smaller cells can play, mobile operators should also consider the role that device-level optimisation can take in ensuring quality of user experience.
Even if cellular extensions are available to increase coverage, it can’t always be guaranteed that the right bandwidth is available at the right time for every application and every user. Similarly, within the cell itself, there’s no way of knowing what a user wants to do until their data traffic either reaches the network or they start consuming resources.
That’s why attention should be paid to solutions that complement physical coverage devices and enable device-level optimisation. By deploying software in mobile devices, operators can optimise performance in real-time to ensure that users obtain the best experience for their applications.
Coverage is essential, to be sure, but it’s costly to rollout devices to ensure conditions are appropriate in every location. But mobility means that users will expect their applications to perform wherever they are, which, in turn, means that they will not be satisfied by coverage gaps or performance blackspots.
By adopting a strategy that simultaneously addresses coverage through additional cell devices and through device-level software solutions for optimisation, operators can deliver the performance solutions demanded. Users don’t care about how performance is optimised, so long as they are able to use their preferred applications. Operators need to manage costs – a dual approach that leverages device-level software presents an opportunity to enhance user experience and to target investments in network enhancements more effectively.