taking policy to the
smart connected device

Archive for November, 2012

Speed Management? Throttling? Capacity? Which is it to be?

Written by GoS on . Posted in Blog

Revenues from telecoms services in Europe are continuing to decline, according to recent news . As might be expected the decline is much larger in fixed networks than in mobile, although broadband services continue to show growth. Operators recognise this by continuing to invest.

Of course, they can’t continue to invest without the expectation of securing growth somewhere. This imperative is starting to be realised through creative pricing. Different operators are trying different approaches: some are capping the amount of data that a user can consume and introducing tiers, while others are introducing clear speed restrictions with options to upgrade to faster rates.

There are likely to be many more variations on these themes and it’s not clear which is going to offer the best chance of generating better future returns. There’s a lot of discussion, but it’s fair to say that we don’t know the answers yet. What is clear is that long-held notions of how to capture value from customers are being questioned and over-turned.

The ability to be creative and inventive with pricing schemes is clearly going to be crucial. Models that do not work need to be swiftly replaced by others. This agility requires a sophisticated infrastructure to determine what works, what doesn’t and what gains consumer acceptance – which can all be contentious issues.

Cutting through this uncertainty is one of the primary motivational factors behind the deployment of policy-enabled networks. By linking policy management to an understanding of user behaviour and network performance, network operators can refine their pricing packages to generate value. They can then determine the right technical and commercial approach for their customers and network.

For this to work, they need to go beyond traditional policy frameworks and ingrate user devices into their thinking. This means that they need to extend policy control into user devices. They need to be able to measure, monitor and manage user consumption in devices, not only to ensure an optimised experience but also to ensure that users conform to the packages they purchase.

By implementing solutions in user devices, operators can also ensure they are in a position to change pricing policies in the future if circumstances change or if they find that their ideas need adjusting. They can experiment and test ideas and offers. The agile operators of the future needs true end-to-end policy control and management capabilities to achieve this – abilities that are enabled by GoS Networks.

 

GoS Networks to Exhibit at Mobile World Congress 2013 – Showcasing Policy Control on Mobile Devices

Written by GoS on . Posted in Blog

Mobile World Congress 2013

GoS Networks is delighted to announce that we will be exhibiting once again at Mobile World Congress in Barcelona in 2013. We’re proud to be part of the Irish pavilion, supported by Enterprise Ireland.

The exhibition takes place from 25th to 28th February 2013 and you can find us at stand 7G79 in the new Fira. Come and join us to find out how we enable policy control on mobile devices. Find out more about commercial deployments and use cases that generate savings of up to $40 million.

If you would like to talk to us, why not book a meeting ?

Signalling Storm Set to Worsen

Written by GoS on . Posted in Blog

There have been a number of cases of network outages that have been attributed to unexpected or unprecedented levels of signalling traffic. Such traffic is generated by smartphones and their applications and many have identified inefficient use of the radio network as a key factor in rising network congestion. Periodically it seems, the load can rise to such levels that the network can be threatened or even suffer catastrophic collapse.

While there is some disagreement about the numbers, there’s a clear consensus that the network traffic burden is likely to increase dramatically. This means that it’s inevitable that there will be more storms in the future.

The problem is that such storms are predictable only in the sense that we know they will happen, but not when or where. They are predictably unpredictable, to coin a phrase. Network operators have a tough job to guard against such events – and to justify the kind of precautionary measures that they may need to take. They can’t simply provide unlimited bandwidth in the hope that this will avoid any issues. Such an approach is far, far too costly: they have to carefully balance capacity investments with revenue and traffic forecasts.

Fortunately, there is a solution: extending policy control to the client device. By deploying intelligent client software, mobile network operators can better manage signalling load generated by smartphones. They can deliver a superior user experience while ensuring that background – and wasteful – activities are managed gracefully.

Why not find out how GoS Networks can deliver intelligent policy control on client devices and help avoid catastrophic network outages while making more efficient use of capital expenditure?