taking policy to the
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Archive for April, 2013

Highlights of Policy Control & Data Pricing Conference 2013 – Part 1 #PolicyControl

Written by GoS on . Posted in Blog

We are delighted to have seen such excellent discussion and debate at last week’s Policy Control conference and welcome continued debate on our LinkedIn group, “Taking policy to the smart connected device”, which can be found here. Join in and contribute your opinions and observations about the key themes of this year’s Policy Control conference.

Here are some of the “hot topics” that we have uncovered:


The need for a “feedback loop” involving real or near-real time analytics that accompanies device-level policy control is likely in the future if MNOs want to apply appropriate policy decisions. We agree, along with many others, that the device is one of the best places to create both an end-to-end and customer-eye-view of the network, specifically of its performance at the application level. We also agree that it is essential to be able to make these performance measurements independent of the Radio Access Network. For example, a rule that forces a device to always choose WiFi over 3G (when available) may not be appropriate until the performance of the WiFi network can be established in real-time and then applied to the policy decision.

WiFi Offload and Distributed ANDSF

Taking bulk data away from the network benefits both the operator and the user in that it reduces strain on the network and it also reduces the use of the subscriber data bundle. Essentially, MNOs need a solution that delivers excellent network connection from those available and that optimises user experience.

WiFi hotspots and ANDSF were both big points of discussion. The key drivers behind these two elements are the ability to reduce the cost of service delivery, and the availability of high speed WiFi technology to improve user experience in congested inner city cells.

Additionally, through device-level policy control, decisions can be made at an application, deciding which applications should be used over which access technology. For example, apps running on the device can be managed by the policy software before they attempt to connect to the network and before the signalling process begins.

Watch out for more insight soon in part 2.

Are you worried about providing parental controls on your kids’ smart connected devices? #PolicyControl #Telecom

Written by GoS on . Posted in Blog

Are you worried about providing parental controls on your kids’ smart connected devices?
Worried about what your kids are viewing on their smart connected devices? Well most parents are: as the internet is now in your child’s hands on a tablet or smart phone, lots of parents are looking at putting parental control solutions on the device.

From the obvious controls to stop little Jane or Johnny from seeing the ‘wrong’ sort of websites to controlling and limiting access to social media and messaging services at school time or late at night.

A large number of these are connected to network based services for filtering traffic from the device using network DPI and policy enforcement points to detect traffic, classify it and determine its appropriate use and apply the parental policies to the traffic.

The down side of this approach is that it works really well while Jane and Johnny are on the mobile network, but as soon as they log onto a public WiFi hotspot or if they are abroad on a roaming network the controls may no longer work.

One of the advantages of putting policy control onto the smart connected device is to create enforcement that is network independent, so the service provider (in this case a parental controls solution from the cloud) can deploy policies that will work on the device at an individual level irrespective of which service providers network is giving them internet access.

To this end, policy control solutions on the smart connected device can ensure that Jane and Johnny remain safe and secure while they are browsing the internet in their hands – no matter where they are and whose network they are attached to. This is a great example of OTT policy control between client and server, or from the Cloud, as we now describe everything in data centres somewhere.

On-Device based Policy Control – Join the debate with GoS at Policy Control & Data Pricing 2013 #PolicyControl

Written by GoS on . Posted in Blog

In our most recent post we covered the emerging trend of policy control on the smart connected device, in particular we make reference to a recent report produced by Analysys Mason in which they review the GoS policy on the device implementation, GoS 360°, analysing the implications, the benefits, and the challenges of OTT policy management for service providers.

The topic is clearly gaining traction among industry leaders. That is why at next week’s Policy Control and Data Pricing conference in Berlin our CMO, Gareth Price-Jones, will be participating in a panel on the subject. Don’t miss the panel session “Policy Control for Cooperation with OTTs” for lots of interesting discussion, debate, and a chance to find out more about device-based policy enforcement for OTTs.

If you are attending the event and would like to book a meeting with GoS or simply to find out more, please contact us here .