The field of policy delivery and control is becoming increasingly interesting with analysts starting to pay attention to what was once a market solely concerned with network and user protection.
Research from Analysys Mason has conducted research that suggests “50% of newly implemented policy management solutions are expected to be in support of new service offerings”.
This is good news. While the market continues to evolve, it’s clear that policy is likely to become fundamental to new service innovation and business models. Analysys Mason goes on to suggest two key changes in policy management solutions that will be critical to realising this vision:
- First, the simplification of the user interfaces with policy management systems, so as to enable a non-network engineer to create, edit and manage policies without endangering network integrity.
- Second, the tighter integration between the service design function within billing systems and policy management systems. The need to link new service offers to pre-defined policies without having to double key information enables new services to be created and launched quicker.
- We would go further – while these points are necessary they are not in themselves sufficient to deliver the full potential of policy frameworks. For this to happen, the evolution of policy must also encompass consideration of user devices and gateways.
Policy control needs to be delivered not only to the edge of the network but beyond, into the RAN and user domains. This means that the policy framework can only be completed when device level control is available.
Our experience reflects this. We have seen operators that have deployed our unique software client in devices and connected this to their PCRF solutions gain immediate benefits in terms of capacity optimisation. But, crucially, once the client is available, they can start to offer more sophisticated services that are based on clear visibility of what their customers are trying to do. This level of granularity can only be obtained by extending policy control to user devices.
Policy is evolving but this is the natural next step in that process. Once in place, operators will have a platform for rapid service innovation that can be used time and time again to deliver new capabilities. And that’s a key insight – once in place, device level policy control can be used for countless new services. In fact, we think it’s what is needed to ensure that policy really does evolve to deliver innovation at the service level.
Device level policy control will be the catalyst to unlock innovation and realise the full potential of the market – for the benefit of both operators and users alike. Why not talk to us to find out how we can help you reap these benefits?