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Posts Tagged ‘Broadband Traffic Management Congress’

GoS Networks to Exhibit and Speak at Broadband Traffic Management Congress 6-8 November 2012, Royal Garden Hotel, London. #BBTM

Written by GoS on . Posted in Blog

GoS is delighted to be exhibiting once again at the Global Broadband Traffic Management Congress in London this November. We are participating in a key industry panel on day 1 and will be present throughout the congress.

The panel will focus on the Financial Benefits of RAN Aware Policy Management. Our expert will be contributing to this session will be discussing several thought provoking ideas including:

  • Closing the policy control loop by integrating network policy with improved intelligence and real-time charging
  • Understanding the subscriber location to deliver premium and real-time services

The Global Broadband Traffic Management Congress is the flagship event for debates and discussions on key topics concerning the global broadband industry

Operators from around the world will be attending, exhibiting and presenting over the three day event so the 4th annual BBTM congress is the perfect opportunity to learn about new trends and ideas and to network with the industry’s leading broadband operators and vendors.

The 4th Annual Broadband Traffic Management Congress will be taking place on 6th-8th November 2012 at the Royal Garden Hotel, London. For more information about registration, speaking and marketing contact Informa.

 

#IPTV Still Presents Challenges – How Can You Improve Competitiveness?

Written by GoS on . Posted in News

For some time, telcos with broadband infrastructure have wrestled with the challenge of launching, delivering and marketing an IPTV offer. Not only do most players face competition from classical terrestrial providers, but widespread adoption of satellite and strong penetration of cable platforms in many markets mean that success can be hard to achieve.

This problem is compounded by the fact that IPTV is a demanding service for broadband infrastructure. Of course, it can be delivered successfully, but it needs the right next-generation access infrastructure, as a recent note from Arthur D Little points out. To complicate matters further, the rise in HD TV places even more demands on the network.

Consequently, Arthur D Little expects that IPTV may grow only modestly in some markets, being largely restricted to urban areas. And that’s a problem, for classical telcos are eager to develop quad-play offers and to deliver broadcast content and associated services in order to compete with cable or satellite rivals who are able to do so more cheaply and more effectively.

But telcos can take steps to optimise delivery over the network infrastructure available to them if they pay attention to the STB or the router. If they can optimise delivery of IPTV services such that they have priority over other solutions that consume the same bandwidth in the home, dynamically and in real-time, they may be able to ensure a better service, access more potential subscribers and get closer to securing a realistic market foothold.

To do this fully requires the ability to monitor and control traffic at the boundary of the customer premises – merely doing this inside the network, as current DPI-based approaches do, fails to differentiate the core service to the STB from consumption of similar traffic on other platforms. Once Telcos can ensure a service as reliable as those from cable or satellite providers, they can exploit the potential for personalisation that is uniquely theirs, and finally make inroads into this lucrative market.

With GoS, Mobile Network Operators can defer CAPEX investment in bandwidth and capacity by up to 9 months

Written by GoS on . Posted in Blog

Streaming video is an application that is experiencing strong growth from mobile users, but it can cause significant downstream congestion when downloading takes place at the maximum possible bandwidth.

It is often assumed that to achieve appropriate levels of customer satisfaction for streaming video it is essential to maintain maximum download rates at all times. However, independent experiments undertaken by GoS Networks have shown that customer experience is actually unaffected if the maximum download rate is constrained to about 1.25x the rate of consumption. Since the maximum download rate can be anything up to 16 times the minimum required, this represents a substantial saving. A typical streaming rate is 440kbps, so 660kbps is more than adequate to prevent playout pauses. Restricting a video download to this rate – rather than the full HSDPA rate of 7.2Mbps – reduces the peak bandwidth consumed by video downloads by a factor of more than 10.

Estimates by Cisco and others suggest that half of all traffic in mobile networks is derived from video delivered to mobile broadband clients, so applying GoS in this case could reduce the overall peak by nearly 50%, which is equivalent to 9.5 months traffic growth at current rates, estimated at 108% CAGR (Cisco, 2010).

For MNOs faced with pressure on CAPEX budgets, being able to gracefully manage network enhancements and plan with more granularity can be a significant benefit. This can be achieved by deploying GoS in mobile devices and dongles to actively manage download services by restricting download rates while ensuring fair access to available services and resources.

Meet with us at MWC to learn more.