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Posts Tagged ‘Customer Experience Management’

Extending Smart Phone Battery Life to Increase Customer Satisfaction

Written by GoS on . Posted in Blog

A recent article on popular industry website Cellular News has highlighted the problems of battery life on smartphones. According to the author, the greatest limitation on smartphone performance is now their battery life. The contention is supported by other sources, which suggest that as smartphone performance increases, there will be a trade off with battery expectancy: Smartphones are “either going to drain their batteries at ever-increasing rates while continuing to get faster—or they’re going to maintain their current, not-great-but-acceptable battery life while sacrificing huge increases in speed. It won’t be possible to do both.”

A number of physical solutions have been proposed to help users overcome these limitations, but these typically require them to carry additional hardware. But it’s likely that few users will be prepared to add such devices to their burden – after all, smartphones are still supposed to be pocket devices and most users simply want the best experience without being encumbered by more devices. They want to use their device wherever they can, for whatever they want.

That’s why software solutions are so important. Solutions that can be deployed on smart devices to manage their performance and optimise battery life are becoming of critical importance – both to MNOs struggling to operate networks efficiently and to users who just want to enjoy a seamless experience throughout their day.

The GoS Networks Battery Optimiser solution is a significant step forward that enables smartphone battery consumption to be managed more effectively, extending its life and enhancing user experience. Independent tests have shown that the GoS solution can significantly extend device battery life expectancy by the efficient management of signalling in the RAN.

By deploying the GoS solution, MNOs can help their customers make the most of their smartphones and enjoy better performance – in the absence of real advancements of battery technology, this is a compelling means to help customers do more and obtain a better return for their investments.

MNOs that take steps to help customers resolve battery issues seamlessly and intelligently can enhance customer relationships and help differentiate their network offer.

How to Intelligently Manage the User Experience to Prevent Churn and Attract New Subscribers

Written by GoS on . Posted in Blog

Mobile network operators can do much to optimise services and conditions for their users. They have control of the network but there are limitations. MNOs cannot take action to manage conditions in user equipment. As smart devices have proliferated and as users have enthusiastically adopted more and more bandwidth intensive applications and services, the need to be able to manage user experience in devices has become increasingly pressing.

An additional complication comes from the fact that networks are increasingly heterogeneous. That is, in addition to the RAN technology deployed – UMTS, or, increasingly, LTE – complementary technologies such as WiFi are being deployed to increase coverage, provide backhaul and offload solutions.

MNOs are striving to provide the best experience for their customers. They want them to use the best technology for their applications and will be deploying solutions such as the ANDSF to manage handover and switching between different access networks.
But to do so intelligently requires detailed knowledge of what the user is doing – both in terms of active applications that require bandwidth and in terms of applications that consume resources in the background via automated updates and so on.

This means that MNOs have to take steps to obtain information on application demands and consumption from inside smart devices, so that they can efficiently manage network resources and connectivity to the most appropriate access solution. All of this must be managed in real-time: some applications – for example, video streaming – can have fluctuating demands, which need to be managed. MNOs need both to be able to monitor application requirements from devices in real-time and to be able to manage connectivity and resource consumption locally so that an optimised experience can be delivered, all of the time, taking into account the needs of other adjacent users.

One solution is to deploy specialised client software such as the GoS distributed ANDSF / PCEF in smart devices. GoS can both report to centralised platforms such as the PCRF and execute policy control functions, including handover to alternative access networks or managing excess signalling in order to ensure an optimised user experience.

It is only by extending their reach to smart devices that MNOs can overcome limitations to their network management capabilities. If they do not extend QoE and policy frameworks into smart devices, they will be unable to deliver the user experience required. Network performance and quality will be key differentiators in the future and there are already signs that users are churning to networks in the expectation and promise of better performance. MNOs have to take steps to ensure that they can really deliver on their promises and client-based solutions can help them to achieve this goal.

LTE Deployment Myths Exploded – But Operators Can Also Benefit from Policy Control at the Device

Written by GoS on . Posted in Blog

A recent briefing from A D Little has exploded some of the myths surrounding LTE deployments. Chief among these was the idea that LTE might not provide sufficient indoor coverage for data services. AD Little noted that the growing deployment of Femto-, Pico- and Microcells would considerably augment coverage.

But, in addition to the role that smaller cells can play, mobile operators should also consider the role that device-level optimisation can take in ensuring quality of user experience.

Even if cellular extensions are available to increase coverage, it can’t always be guaranteed that the right bandwidth is available at the right time for every application and every user. Similarly, within the cell itself, there’s no way of knowing what a user wants to do until their data traffic either reaches the network or they start consuming resources.

That’s why attention should be paid to solutions that complement physical coverage devices and enable device-level optimisation. By deploying software in mobile devices, operators can optimise performance in real-time to ensure that users obtain the best experience for their applications.

Coverage is essential, to be sure, but it’s costly to rollout devices to ensure conditions are appropriate in every location. But mobility means that users will expect their applications to perform wherever they are, which, in turn, means that they will not be satisfied by coverage gaps or performance blackspots.

By adopting a strategy that simultaneously addresses coverage through additional cell devices and through device-level software solutions for optimisation, operators can deliver the performance solutions demanded. Users don’t care about how performance is optimised, so long as they are able to use their preferred applications. Operators need to manage costs – a dual approach that leverages device-level software presents an opportunity to enhance user experience and to target investments in network enhancements more effectively.