taking policy to the
smart connected device

Posts Tagged ‘IP Video Traffic’

Learn how GoS is helping MNOs deliver reliable network services #MWC13 #PolicyControl

Written by GoS on . Posted in Blog

Network operators must identify faults in the network and resolve them as quickly as possible so asin order to avoid service downtime and to ensure customer satisfaction. In orderTo achieve this and to deliverconsistent and reliable network services, operators need access to accurate information from the network. Yet , most network operators have only an incomplete picture of what happens at the level of user equipment and devices. That is why it is important to be able to implement policies and processes to identify, diagnose and resolve any reductions in service quality or device malfunctions, and all before users are affected.

Current network monitoring solutions cannot access client devices or monitor the performance of individual applications in the subscriber domain. This inability to “see” beyond the boundaries of the network can result in a reduction in the subscriber’s service experience quality and can even be linked to customer churn. Maintaining satisfactory service quality levels through real-time monitoring of client devices is the only way to guarantee QoS and is the best way to increase revenue.

By installing GoS 360° on client devices, such as mobile handsets, broadband dongles and CPE gateways, network operations teams can view data on application performance and bandwidth problems directly from smart connected devices.

The combination of GoS Agent and GoS Manager provides network operators with:

  • Access to real-time and historic visibility of traffic
  • The ability to remotely identify and resolve root-causes of customer issues in the RAN or LAN
  • The means to measure actual link and per application performance and throughput, not network estimates across multiple access technologies (e.g. WiFi, 2G, 3G and LTE)
  • The ability to shorten customer support call duration, improving customer satisfaction and reducing costs and churn.

Network operators can rapidly deploy end-to-end service assurance solutions with the GoS 360° client which can be easily downloaded to smart devices. The GoS Manager is deployed in the core network allowing operations teams to access data vital to managing customer experience, reducing downtime and costs, and increasing levels of QoS.

Device-based PCEF is the only way in which network operators can accurately measure and manage the user service quality while complying with their overall policy control structure. Deploying GoS 360° is the perfect solution to network service assurance.

See our Network Service Assurance use case for more information and why not meet with us as Mobile World Congress? We will be presenting our solutions at MWC, stand 7G79 at the Ireland Pavillion.

OTT Video Revenues Continue to Rise – Growth Demands Quality

Written by GoS on . Posted in Blog

Recent research has identified continued growth in the delivery of OTT video rentals – which is likely to overtake revenue from current subscription video on demand services in the near future.

While on the one hand, this is a clear demonstration of how OTT providers are monetising their services and building viable business models, on the other it points to an increasingly competitive future. In this competitive future, OTT players will be challenged by service providers with IPTV offers, broadcasters with VoD solutions and so on.

There will likely be new players that emerge and further enhancements to video formats. What’s more, viewers will increasingly demand a multi-channel and multi-device experience, switching between devices and expecting streaming delivery as well as cached or stored playback.

In such a world, user expectations of quality will increase – while users are discriminatory, quickly adopting new formats when they perceive an advantage, they also show less tolerance for an inconsistent experience across devices. A key question is what is the role of the network operator in this ecosystem? How can they increase their stake in the value chain?

It’s clear that all providers of video need to pay attention to service quality and this provides an opportunity for network operators to build and deliver value in video on demand and rental markets.

OTT players need to collaborate with network operators to ensure that delivery and playback experience is optimised. Network operators are best placed to ensure this but to do so requires end-to-end control of QoS. This can only be achieved by enabling policy control on user devices – particularly in the context of mobile networks where bandwidth delivery can be more challenging than in fixed.

To support the growth of video services in general to the mutual benefit of all service providers, the network operator has a key role to play. Extending policy directly to mobile devices is a critical step to ensuring that they remain relevant and can participate in a market poised for significant growth.

#IPTV Still Presents Challenges – How Can You Improve Competitiveness?

Written by GoS on . Posted in News

For some time, telcos with broadband infrastructure have wrestled with the challenge of launching, delivering and marketing an IPTV offer. Not only do most players face competition from classical terrestrial providers, but widespread adoption of satellite and strong penetration of cable platforms in many markets mean that success can be hard to achieve.

This problem is compounded by the fact that IPTV is a demanding service for broadband infrastructure. Of course, it can be delivered successfully, but it needs the right next-generation access infrastructure, as a recent note from Arthur D Little points out. To complicate matters further, the rise in HD TV places even more demands on the network.

Consequently, Arthur D Little expects that IPTV may grow only modestly in some markets, being largely restricted to urban areas. And that’s a problem, for classical telcos are eager to develop quad-play offers and to deliver broadcast content and associated services in order to compete with cable or satellite rivals who are able to do so more cheaply and more effectively.

But telcos can take steps to optimise delivery over the network infrastructure available to them if they pay attention to the STB or the router. If they can optimise delivery of IPTV services such that they have priority over other solutions that consume the same bandwidth in the home, dynamically and in real-time, they may be able to ensure a better service, access more potential subscribers and get closer to securing a realistic market foothold.

To do this fully requires the ability to monitor and control traffic at the boundary of the customer premises – merely doing this inside the network, as current DPI-based approaches do, fails to differentiate the core service to the STB from consumption of similar traffic on other platforms. Once Telcos can ensure a service as reliable as those from cable or satellite providers, they can exploit the potential for personalisation that is uniquely theirs, and finally make inroads into this lucrative market.