taking policy to the
smart connected device

Posts Tagged ‘Mobile World Congress’

Helping Stem the Noise. #PolicyControl

Written by GoS on . Posted in Blog

We met many people at MWC who had experience of the problem of chatty applications. Either they had encountered the problem directly in their network, or else anticipated doing so in the near future, based on smartphone growth in their market.

The effects of chatty applications can be catastrophic. While it’s an unintended consequence of many applications, it’s a clear and present danger to network performance. It seems hard to believe that a few simple applications can wreak so much havoc, but none-the-less, it’s a fact.

Of course, it’s easy to argue that application developers should pay attention to the unique requirements of the mobile network, but that’s not a realistic ambition. Typically, mobile application developers assume ‘always-on’ connections to the network.

However, there is a conflict in that mobile devices are normally optimised to move to an idle state when traffic is not being generated in order to preserve battery life and reduce signalling load in the RAN. With many mobile applications, however, there is a need to continuously connect to the network to obtain new data, which overrides the idle state. This can have a significant impact on battery life and create excessive network signalling.

Of course, the proliferation of desirable applications is one of the joys of the smartphone revolution. Users love choice and new applications can emerge, seemingly from nowhere, capture the global imagination and soar in popularity. Simply eliminating all traffic generated by such applications undermines user choice and would create considerable dissatisfaction.

What’s needed is a sensible approach. Network operators have a role to play in this – they can deploy solutions that gracefully manage chatty applications, maintain user satisfaction and promote user choice. They can ensure that the problems inadvertently caused by some applications are completely avoided and that they avert the catastrophes that have occurred in some networks.

This can be achieved by deploying the GoS 360° solution for chatty applications, which manages the transmission of network updates from background applications under the control of policies established by the operator. By co-ordinating the needs of the application, the user experience, and the demands of the network, a happy medium can be achieved. With such an approach, users benefit from a seamless experience, while operators can prevent the huge expenses and damaging publicity associated with network outages.

What’s more, there can be positive unintended consequences – tests have demonstrated that managing the signalling from chatty applications can have a significant impact on battery life, extending life expectancy by 50% – giving users something more to make them happy.

Learn how GoS is helping MNOs deliver reliable network services #MWC13 #PolicyControl

Written by GoS on . Posted in Blog

Network operators must identify faults in the network and resolve them as quickly as possible so asin order to avoid service downtime and to ensure customer satisfaction. In orderTo achieve this and to deliverconsistent and reliable network services, operators need access to accurate information from the network. Yet , most network operators have only an incomplete picture of what happens at the level of user equipment and devices. That is why it is important to be able to implement policies and processes to identify, diagnose and resolve any reductions in service quality or device malfunctions, and all before users are affected.

Current network monitoring solutions cannot access client devices or monitor the performance of individual applications in the subscriber domain. This inability to “see” beyond the boundaries of the network can result in a reduction in the subscriber’s service experience quality and can even be linked to customer churn. Maintaining satisfactory service quality levels through real-time monitoring of client devices is the only way to guarantee QoS and is the best way to increase revenue.

By installing GoS 360° on client devices, such as mobile handsets, broadband dongles and CPE gateways, network operations teams can view data on application performance and bandwidth problems directly from smart connected devices.

The combination of GoS Agent and GoS Manager provides network operators with:

  • Access to real-time and historic visibility of traffic
  • The ability to remotely identify and resolve root-causes of customer issues in the RAN or LAN
  • The means to measure actual link and per application performance and throughput, not network estimates across multiple access technologies (e.g. WiFi, 2G, 3G and LTE)
  • The ability to shorten customer support call duration, improving customer satisfaction and reducing costs and churn.

Network operators can rapidly deploy end-to-end service assurance solutions with the GoS 360° client which can be easily downloaded to smart devices. The GoS Manager is deployed in the core network allowing operations teams to access data vital to managing customer experience, reducing downtime and costs, and increasing levels of QoS.

Device-based PCEF is the only way in which network operators can accurately measure and manage the user service quality while complying with their overall policy control structure. Deploying GoS 360° is the perfect solution to network service assurance.

See our Network Service Assurance use case for more information and why not meet with us as Mobile World Congress? We will be presenting our solutions at MWC, stand 7G79 at the Ireland Pavillion.

Mobile Data Usage Soaring – Time to Monetise #policycontrol

Written by GoS on . Posted in Blog

As has been predicted in many quarters, mobile data usage is soaring. Research published by analyst firm ABI suggests 39% growth from 2011 levels in the past year. That’s a lot – and inline with many earlier expectations.

However, the downside is that this has been accompanied by a corresponding decline in revenue from traditional sources, such as voice and texting. There’s no surprise in this – again, it’s been forecast for some time. The real question is, how do mobile operators generate more revenue from the increase of data consumption?

While one avenue to explore is the way in which operators can remain relevant to their customers, potentially through launching services based on RCS, such as Joyn, it’s not clear how such services lend themselves to revenue generation. They may create stickiness and enhance customer experience, but they may not necessarily generate revenues.

Another approach is to change pricing models away from “all you can eat” bundles, and many operators have either moved or are mobbing in this direction. Price plan innovation will be essential, but operators are also going to have to search hard to find new streams of revenue and that means being creative. What flies in one market may not fly in another, so there won’t necessarily be a panacea or template that can be emulated by operators across a region.

Instead, another approach that can complement new price plans and policies is to think about how they can work on a micro level, catering to the needs of different audiences and increasing individual revenue with tailored and personalised services, meeting real-time demands and responding to user requirements.

To do this requires the ability to match user demands on a per customer and per application basis in real-time, potentially creating new sources of revenue that can, in the aggregate, make a significant contribution alongside macro instruments.

That means leveraging the ability to personalise individual as well as mass experiences. The only way to effectively achieve this is to extend policy to the mobile device, creating a network of intelligent end-points and delivering real-time service activation and optimisation and pricing offers attractively. To paraphrase a famous slogan somewhat, operators can tune services according to the capabilities of the devices and deliver services according to the needs of users.

To find out how to create such an environment, why not talk to us? We are seeing how operators are coming up with creative ways in which to deliver customised services by leveraging device level policies. Meet with us at Mobile World Congress to find out how!