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Posts Tagged ‘RAN’

Policy on the Device is now “Essential” Says Yankee Group

Written by GoS on . Posted in Blog

Policy on the Device (PoD) is now essential according to industry analysts Yankee Group. Mobile Network Operators have been able to understand what their subscribers are doing for a long time. But what they cannot do is to extend their reach into the RAN so that they can implement policies that act at the level of the device in order to enhance user experience. As Yankee puts it “they can look, but the couldn’t touch”.

As we have long argued, the only way to solve this problem – for the benefit of users and MNOs – is actually to go further and extend policy control not only to the RAN, but beyond, all the way to mobile and smart devices. By deploying PEP solutions on devices, the real experience of users can be taken into account. It seems the industry is starting to agree and the benefits of making devices PEPs are becoming clearer. So much so that there is now an identifiable, quantifiable market in PoD solutions – in which we play a leading role.

Yankee identifies WiFi offload as a key initial driver for the deployment of PoD solutions, largely because users are independently opting to connect to WiFi rather than cellular networks when in a fixed location – which in turn is slowing the much-feared growth in mobile data. Active PoD solutions can make the customer experience in selecting between access networks simpler, seamless and automatic.

But while WiFi offload may be driving early-stage deployments, we know there are many other use cases that are contributing to uptake of PoD solutions. These include reducing the impact of chatty applications, extending battery life, ensuring QoS guarantees and others that are addressed by the GoS Networks solution. In fact, that’s a critical point: to be efficient and effective, any PoD solution should not be limited to a single use case, but rather available as a platform to support a range of use cases that can be extended as and when required.

That’s why GoS Networks is at the forefront of this emerging technology domain. Why not talk to us and find out how we can help MNOs make the most of PoD and support an expanding range of use cases to suit changing network and user requirements?

Extending Smart Phone Battery Life to Increase Customer Satisfaction

Written by GoS on . Posted in Blog

A recent article on popular industry website Cellular News has highlighted the problems of battery life on smartphones. According to the author, the greatest limitation on smartphone performance is now their battery life. The contention is supported by other sources, which suggest that as smartphone performance increases, there will be a trade off with battery expectancy: Smartphones are “either going to drain their batteries at ever-increasing rates while continuing to get faster—or they’re going to maintain their current, not-great-but-acceptable battery life while sacrificing huge increases in speed. It won’t be possible to do both.”

A number of physical solutions have been proposed to help users overcome these limitations, but these typically require them to carry additional hardware. But it’s likely that few users will be prepared to add such devices to their burden – after all, smartphones are still supposed to be pocket devices and most users simply want the best experience without being encumbered by more devices. They want to use their device wherever they can, for whatever they want.

That’s why software solutions are so important. Solutions that can be deployed on smart devices to manage their performance and optimise battery life are becoming of critical importance – both to MNOs struggling to operate networks efficiently and to users who just want to enjoy a seamless experience throughout their day.

The GoS Networks Battery Optimiser solution is a significant step forward that enables smartphone battery consumption to be managed more effectively, extending its life and enhancing user experience. Independent tests have shown that the GoS solution can significantly extend device battery life expectancy by the efficient management of signalling in the RAN.

By deploying the GoS solution, MNOs can help their customers make the most of their smartphones and enjoy better performance – in the absence of real advancements of battery technology, this is a compelling means to help customers do more and obtain a better return for their investments.

MNOs that take steps to help customers resolve battery issues seamlessly and intelligently can enhance customer relationships and help differentiate their network offer.

How Can MNOs Capitalise on the Emerging $10 billion Mobile Video and TV Market?

Written by GoS on . Posted in Blog

A recent report from Juniper Research has identified significant opportunities in the growing mobile video and TV market. However, it also identifies major challenges, particularly for mobile operators. According to the research, MNOs “will face continued pressure on their network capacity whilst at the same time striving to attract revenue from video and TV usage”.

As the authors note, “some operators are able to leverage this opportunity through Wi-Fi offload and the services that they already offer via their triple-play bundles”. However, “other [MNOs] need to innovate and adjust their business models to the burgeoning OTT opportunity”.

In order to meet these challenges, there are two clear requirements. First, MNOs need to be able to manage offload to Wi-Fi networks in order to efficiently manage network resources and to meet consumer expectations of video playback and streaming quality. Secondly, MNOs must integrate offload and service assurance solutions into price plans and charging methods.

To efficiently meet the first requirement, MNOs should deploy ANDSF solutions that enable automatic network selection. But, they need to go further and extend ANDSF functionality directly to smart devices so that network selection can be optimised to the specific requirements of individual users. By distributing the ANDSF into smart devices, MNOs can more enable a richer user experience by selecting the optimum access network for specific applications.

Doing so will also enable MNOs to more effectively meet the second requirement. The distributed ANDSF can be fully integrated with the overall network policy architecture, enabling MNOs to manage and monetise consumption. With ANDSF enabled on smart devices, MNOs can implement policies that enable content to be delivered according to the network conditions and price plan of individual customers.

For example with the distributed ANDSF / PCEF solution from GoS Networks, they can automatically switch to the best available connection in real-time depending on the application. This means that they can immediately enhance or maintain the experience for those customers with premium plans or offer real-time upgrade options for those with data caps or basic packages. While MNOs may not necessarily offer content directly, with a distributed ANDSF solution, they can offer value to their customers and generate revenue from increased video and TV consumption.